How to Find the Right Price

There’s no need to get a headache when you’re trying to find your right price point. In this video we’ll cover several strategies including deriving ticket price based on your strategic and company revenue goals. You’ll learn to factor in whether your product is on the revenue or the cost side for your customer. Take a closer look at your price from the customer’s perspective: how do they perceive the value you are providing (and how well are you communicating about it?), and how does your pricing compare to other solutions available on the market? In general, if you’re still in doubt, price high (and yes, when you think you’re pricing high, add on another 20-30%!) and get out there and sell! Your customers are going to negotiate anyway; let them do this, and they in turn will let you know your market valuation.